A successful illustrator,
who graduated with a 1st class BA Honours Degree from Cheltenham in
Visual Art, before studying an MA in illustration in 1999, Sam also runs Eye Candy Illustration Agency with husband
Mark, set up in 2002.
I was privileged
to meet her at her Cotswold home near Chipping Campden, following an article I wrote
on the beautiful town for Cotswold Life. She gave me a valuable insight into
the world of illustration and what an agency looks for when taking on a new
illustrator.
Sam
began her professional career with commissions for Tatler magazine and soon
began illustrating regularly for many other fashion titles including Glamour,
Red and Elle Girl. She also illustrated a weekly column Fashion for Life in the Mail on Sunday’s You magazine.
As well as working in publishing, creating artwork for many ‘chick lit’ and lifestyle books including jacket designs for Hannah Dennison’s Vicky Hill series and food illustrations for Annie Bell’s cook books published by Kyle Books, Sam, has done Advertorials for Cath Kidston, ink drawings for Waitrose own soups, and a series of large scale drawings for The Langham Hotel Hoardings, London.
As well as working in publishing, creating artwork for many ‘chick lit’ and lifestyle books including jacket designs for Hannah Dennison’s Vicky Hill series and food illustrations for Annie Bell’s cook books published by Kyle Books, Sam, has done Advertorials for Cath Kidston, ink drawings for Waitrose own soups, and a series of large scale drawings for The Langham Hotel Hoardings, London.
(A dear colleague of mine from my days at the BBC, Mary Jane Baxter who later trained to be a milliner, commissioned Sam to do the illustrations for her book, Chic on a Shoestring, which was published two years ago. I supported Mary Jane at her book signing and have a signed copy at home, not realising I would one day meet her illustrator.)
In
2004 she was asked by leading fashion designers J&M Davidson to hold an
exhibition in their London Gallery. Since then she has sold her originals and
limited edition prints worldwide.
When
I spoke to her she confessed her passion for printmaking and her hope to show
in the Fine Art field in galleries in the Cotswolds, whilst continuing her
illustration career.
So how has the illustration industry changed since she started work as an illustrator?
So how has the illustration industry changed since she started work as an illustrator?
“Books
are better because it takes a long time for a book to be made so it is more
relaxed than newspapers or magazines. When I first started, the Guardian would
ring me at lunchtime and need the illustration by 5pm. I only had about three
hours to get it done,” recalls Sam.
Submissions
Sam’s main role at Eye Candy Illustration is to look at the submissions and decide which artist is right to have on their books. She admits she is open-minded as long as the work is really strong.
“The
main thing is consistency of style. It is very important to have a recognisable
talent. When we look at the work, it has to be recognised as the work of one
person. In some cases a portfolio can look as if 10 different people have done
it. Clients would never use it because they need to know what they are getting.”
“However
sometimes if an artist has more than one style, they can publish under a
different name for each of those styles.”
What advice can
she give up and coming illustrators?
“Success
doesn’t happen overnight and a lot of people give up. You do get rejected and
at first you really do have to want it.
And finally a
bit about Eye Candy Illustration
Eye Candy
Illustration was established in 2002 with an initial collection of 20
established and exciting, award-winning graduate illustrators – including Georgina
Hounsome. The agency has now expanded its collection to over 50 artists and
developed an enviable international reputation as one of the UK's leading
illustration agencies. The range of illustrations commissioned by clients from
the UK, Europe, USA and the rest of the world includes prestigious and high
profile advertising campaigns, packaging, publishing, editorials, greetings
cards, merchandising, and a huge variety of design projects.
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